Margaret Island in Budapest hosts a
park where there are over 30 statues, all depicting the nation's finest
artists. Two of these bronze statues were stolen in the summer, and
there is no money for their replacement.
This Christmas, on the 29th of December, Lego Store Budapest with the help of Y&R, Hungary
gave these two stolen statues back to the city: they built the exact
replicas of the stolen originals, entirely out of lego. This way, Lego
was used to build something in real life, as well as honouring something
that is cardinal to the brand: Hungary's creativity. The lego statues
were placed on the empty spot of the missing ones. Now, people visit the
park just to see the Lego statues.