The online community will also allow more marketing in every Immediate Article
An Immediate Content released by Company Insider
An Immediate Content released by Company Expert Photo: Port Marshall for The Wall Road Journal
By Port Marshall
Updated Goal 31, 2016 7:00 a.m. ET
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Facebook is making further changes to the marketing guidelines for its Immediate Material item and will now enable promoters to position movie ads into content they post on system.
The online community said it will also allow promoters to position one additional ad unit at the bottom of every Immediate Content, which it approximated could increase ad opinions by more than 20%. Currently promoters may consist of one ad for every 350 words of content.
“In our discussions with promoters, these changes appeared as the greatest steps we could take to help create the greatest impact,” said Josh Roberts, Immediate Material item administrator at Facebook or myspace.
It’s the latest progress for the Immediate Material program, which allows promoters to variety content straight on Facebook or myspace instead of publishing hyperlinks to direct users back to their own websites. It’s designed, in part, to help address the problem of slowly running times on the mobile Web. Facebook or myspace said Immediate Material will be open to all promoters starting Apr 12.
Publishers will soon be able to position both autoplay and user-initiated movie ads within Immediate Material, and to add pre-roll marketing before any article movie content they post, Mr. Roberts said. Autoplay movie ads must have their sound impaired, however.
“We care about consumer experience first and major, but we know this doesn’t work if promoters can’t produce income from their content efficiently,” Mr. Roberts described.
Facebook previously created changes to its Immediate Material ad guidelines in Dec after promoters reported that limitations managed to get too difficult for them to produce income from content they published to the function. It started enabling promoters to add more marketing in each article and to promote Facebook-only ad strategies to promoters.
Publishers accepted those changes, and some said earning money from Immediate Material became easier as a result.
Facebook also appears to gain from more ad positions within Immediate Material. Publishers that offer ads against their own content keep 100% of the income produced, but if a founder goes an ad port to Facebook or myspace to promote, the online community takes a 30% cut of the money.
Mr. Roberts said Facebook or myspace will continue gathering reviews from promoters and may create further Immediate Material changes based on their demands. It’s currently running a test to allow some promoters to gather users’ contact information from within Immediate Material, for example, which it may or may not move out to all members.
“Publisher reviews has been positive after the changes, but reviews is continuous,” Mr. Roberts said.
Another function promoters say they’ve continuously requested Facebook or myspace for is the ability to post pieces of subsidized content as Immediate Material. Some promoters say they’ve been in speaks about that performance, but Mr. Roberts said Facebook or myspace currently has nothing to declare.
