Alienware (Q2/Q3 2015) In-Game Advertising Campaign - by RapidFire
Dynamic in-game advertising campaign for Alienware/Dell UK. Alienware manufactures the world's best high-performance PC gaming laptop and desktop computers. The campaign was a brand awareness campaign promoting the 'Alienware Alpha', 'Alienware 13', and 'Alienware 51' computers. The campaign was geo-targeted exclusively to the United Kingdom, and ran across the RapidFire Network (http://bit.ly/1JAkpQQ). RapidFire operates the largest In-Game Advertising network in the World, allowing Brands and Media Buyers to reach millions of gamers around the World. The ads are delivered in real-time inside of AAA console, steam, and PC video games.
via YouTube http://youtu.be/42lel8uiDSA
